Website Conversion Checklist

Above the fold

• A headline that states what you do and who it's for, readable in three seconds
• A single, obvious primary call to action
• A subhead naming the customer's problem or the outcome they want
• At least one proof element visible without scrolling (logo, result, or rating)

Trust & proof

• Testimonials with a real name, role, and company — placed near your CTAs
• Recognizable client logos, partners, or credentials
• Specific results and numbers instead of vague claims
• Clear, honest pricing — or an obvious path to it

Speed & technical

• Pages load in under ~3 seconds on mobile
• Images are compressed and sized correctly
• No jarring layout shift as the page loads
• Works on the current Safari, Chrome, and Firefox

Mobile experience

• Tap targets are at least 44px
• Text is readable without zooming
• Forms are easy to complete on a phone
• No horizontal scrolling anywhere

Forms & conversion path

• You ask for only the fields you truly need
• Expectations are set ("takes 30 seconds")
• A clear confirmation tells people what happens next
• One primary action per page — no competing buttons

Measurement

• Analytics is installed and conversions are tracked as goals
• You can see which channels actually drive enquiries
• You review what's working on a regular schedule

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