90-Day Marketing Plan Template

1. Your 90-day goal

Pick one measurable outcome for the quarter. If everything is a priority, nothing is.

• The goal (one sentence, with a number): ____________________
• How you'll measure it: ____________________
• Where it stands today (your baseline): ____________________

2. Audience & offer

• Who you're trying to reach this quarter: ____________________
• The single problem you solve for them: ____________________
• The specific offer or action you want them to take: ____________________

3. Month 1 — Foundation

Fix the basics so later effort isn't wasted.

• Conversion fixes to your website (see our checklist): ____________________
• Tracking & analytics to set up: ____________________
• One foundational asset to create (e.g. landing page, lead magnet): ____________________

4. Month 2 — Build

Create and publish consistently in your best channel.

• Primary channel for the quarter: ____________________
• What you'll publish, and how often: ____________________
• One experiment to test: ____________________

5. Month 3 — Amplify

Double down on what's working; cut what isn't.

• What the data says is working: ____________________
• Where you'll put more budget or time: ____________________
• What you'll stop doing: ____________________

6. Metrics to watch

• Leads or enquiries per month: ____________________
• Cost per acquisition (CPA): ____________________
• Conversion rate: ____________________
• Revenue from marketing: ____________________

7. Weekly rhythm

Block a recurring 60–90 minutes each week to review the numbers, ship the week's work, and adjust. Consistency beats intensity.

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